My Favourite Quote: Chris J Reed, Black Marketing

“It’s not what you know, but who you know that matters.”

“My late Grandad told me when I was 9 that it’s “not what you know but who you know” that mattered. 

I have always used that adage to focus on networking and relationships rather than qualifications and sure enough all my life who I know has changed my life rather than what I know…to the extent that I moved from the UK to Singapore and started Black Marketing which is all about who you know on LinkedIn.” – Chris J Reed, Black Marketing

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