How to build a successful website tip #6: Maximise conversions

“By far, the most important thing to consider when developing a successful website is how you can maximise conversions – whether that be an ecommerce sale, or a form submission for a service business.

People often get too wrapped up in a pretty website design at all cost – but that often doesn’t convert.

Some basic tips to improve your website conversation rate are:

  • Ensure you have a clear navigation and customer flow.
  • Provide simple and clear “call to actions” throughout the website.
  • Improve your website speed at all cost.
  • The right images can work wonders.
  • Don’t stop testing.”

David Pagotto is the founder and managing director of SIXGUN, a digital marketing agency based in Melbourne, Australia.

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