How to build a successful website tip #9: Engage your audience with colour

“I am a firm believer in choosing colours that reflect your brand personality. Your website says a lot about who you are and colours are a great way of reflecting this. 

You need to know and understand your audience. Who are they and what are they looking for? Then work around that. Will the colours and themes work for your target market? Are they likely to engage with this content? While we need to focus on our personal brand, we also need to ensure that our audience will like our themes too.” – Caroline Naguib

Caroline Naguib is a designer and PR expert. She is the co-owner of Infomatrix PR, a brand consultancy that helps businesses tell their story.

Caroline studied at the prestigious Enmore Institute and currently design websites, newsletters, merchandise and more for businesses. 

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