How to build a successful website tip #11: Guide visitors around your site and maximise Call to Actions

It’s all about driving visitors to your next piece of helpful content on your site, and guide them towards lead capture. You want your visitors to feel they are obtaining useful information, to a point where they are motivated to speak with you. Several subtle, yet easily accessible Call To Actions on every page are vitally important to encourage them to reach out.


Tim’s company, ISL, recently launched their website, which Tim personally built out all of the content (not design). 


Tim Bailey is a passionate Sports Business Development executive utilizing ISL‘s services in order to market the sports and brands we all love. Connect with Tim here

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HALLOWEEN IDEA: Band-Aid Biscuits

Looking for an easy Halloween party food idea? These biscuits are are realistic enough to be pretty gross! Just grab some waffers, white icing and strawberry or raspberry jam. And don’t forget to display with the Band-Aid box! The kids will love these!

Source: https://www.kidspot.com.au/kitchen/recipes/band-aid-biscuits-3260

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HALLOWEEN IDEA: Jar Lanterns

These cute little lanterns are easy to make – just grab a bandage and some googly eyes and you’re set! These can be filled with a tea light candle, but a safter option is a battery-powered tea light. They would look great along a pathway, or as a table decoration clustered together like these ones:-)

Source: http://craftsredesigned.blogspot.com/

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HALLOWEEN IDEA: Spooky eyes

It’s less than 2 weeks to Halloween (Weds 31 Oct). As much as I try to resist Halloween each year, it’s becoming increasingly harder with a 6 and 4 year-old in our family. You know what they say, “if you can’t get out of it, get into it!”. This year I’m on the look-out for easy, fun, inexpensive Halloween food and decoration ideas. Here is the first of a few of my favs…


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How to build a successful website tip #10: HTTPS, Hosting, SEO and Design

1. HTTPS 
Keep your customers happy and personal data secure.

2. Host 
Think carefully about a web platform e.g. shopify, wix or squarespace. It’s much easier to create something stunning yourself for under $300.00 AUD a year instead of paying an agency $6000 just for a build.



3. SEO
Focus on developing great content, keyword rich pages and building authority and links in your space. These signals all put you in the Google good books. In time, you’ll receive more organic traffic to your site.

4. Design UX (user experience)
Focus on the customer journey, make it easy for them to learn about your brand, purchase products, contact and link out to other relevant branding areas e.g. socials. When you’re building a page actually think – what value is in this for the customer?

Josh is the Director for STLTDFX, a unique collection of limited pieces of art and series streetwear garments, inspired by automotive influences and design. Connect on Instagram @stltdfx. 

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Lunchbox Ideas: Choc Chip Cookie Monster Recipe

It’s the first week back at school after the holidays. If you were scrambling for things to put in your child’s lunchbox this morning, try Ocea Marie’s healthy cookie recipe…

“I would buy so many cookies from the bakery section at the supermarket. It was ridiculous! As our eating habits changed and we developed a healthier relationship with food, finding cookies that weren’t filled with nasties became a challenge. So I took to the kitchen and after much ‘toddler testing’ here is what I call the ‘Choc Chip Cookie Monster Recipe’. It’s a perfect guilt-free treat to satisfy a craving and fits neatly in a lunchbox!” – Ocea Marie


Ingredients:

  • 1 cup Almond Meal
  • 1 cup Oats
  • ¼ cup Coconut Oil
  • 3 Tbsps Pure Maple Syrup
  • ¼ tsp Sea Salt
  • ½ tsp Baking Powder
  • 2 tsp Vanilla Extract
  • 150g Chocolate Chips


Method:
1. Preheat the oven to 160°C 
2. Blitz the oats until they have ’flour’ like texture.
3. In a medium bowl, whisk together the almond meal, oats, salt, and baking powder, then add the coconut oil, maple syrup and vanilla extract. Mix well until all the ingredients are wet.
Fold in the chocolate chips. 
4. Using a rounded tablespoon, scoop up the batter and then roll into balls, drop the cookie batter onto a baking pan lined with baking paper.
5. Bake for 12 – 15 minutes, until the edges are golden brown. 
6. Allow the cookies to cool on the baking pan. You can eat them while they are warm, be mindful that the melted chocolate chips are hot! I actually prefer the taste and texture once they are at room temperature.

TIP: Double the batch and freeze the extras, this is always my intention but never happens.

Ocea Marie is a Wife, Mumma, Nonna, entrepreneur, writer and eternal optimist dedicated to helping you live, love and create a little more abundance every day. Learn more at www.oceamarie.com

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