It’s fair to say that most women enjoy shopping for clothes, shoes and accessories (some a little too much!). Women seem to have it made when it comes to reinvigorating their wardrobe and buying new clothes. They have the support of fellow female friends to debate whether or not they can pull of the neon trend, as well as a plethora of magazines dedicated to the latest fashion looks clamouring for their attention.
But what about men? Sure, there are some great men’s mags out there, but you’d sooner see your average bloke at the pub discussing which cleaning products he prefers before deliberating what he should wear to his next business function with his mates. So how do men with an untrained eye put together a wardrobe that works? Enter stylist and personal shopping expert, Sally Mackinnon, founder of Styled by Sally. Sally has over 5 years’ experience working as a full time personal stylist in Melbourne.
Sally Mackinnon – style guru and founder of Styled by Sally
Mr Gift is proud to have partnered with Sally to offer a personal shopping and styling gift voucher for guys that need a wardrobe shake up. Whether you’re a guy about to embark on a new career and need to sharpen your look, or a dad whose wardrobe needs a bit of TLC, Sally can offer a wealth of advice on outfits to suit your body type, occupation and budget in a fun, non-intimidating environment. You can read more about Sally’s service and BUY GIFT VOUCHERS here.
We had a chat with Sally about what it takes to be a top stylist and learned how her personal shopping and styling service helps her clients, especially guys. Sally also shared some of her top style tips for men this season…
Mr Gift: How did you get in to styling and what qualities do you need to be a stylist?
Sally: After working in Education for 13 years I needed a career change. I decided to follow my passion for fashion and my innate knowledge of style and what suits the body. I took the plunge, registered my business name and embarked on an extensive advertising campaign directed at my target market. So for about 18 months I ‘moonlighted’ as a stylist before building the business to the point that I could resign from my day job…and the rest is history! There are a lot of really imperative qualities you need to be a good stylist, the most important being a good listener. If you don’t listen to your clients’ needs, then you’ll have a dissatisfied client. Also, well organized; most stylists work for themselves, so it’s up to you to do everything, from booking appointments, invoicing, chasing payments, returning emails and phone calls, social media (Twitter/Facebook) and of course preparing for (and following up) the day’s client. This is a very personal job, so you have to be very personable; every day you work with a new client with different needs. You won’t get anywhere as a Personal Stylist if you can’t relate to people on their level.
Mr Gift: When we think of styling we often think of women’s fashion. However, men can also get value from the assistance of a stylist. What benefits can men expect from your styling services?
Sally: Just like women, men too can find shopping stressful and the amount of choices confusing. Men can benefit from a personal stylist in exactly the same way women do. Men can learn what cuts and styles flatter their shape. Although the variety for men is less, men can still get it wrong. I can show a male client how to dress for his proportions so that the clothing he wears creates the right impression. I show men how to update their look and how to put outfits together for a variety of purposes from the corporate office to a first date.
Men are usually pretty matter of fact when it comes to style and shopping, and want decisions made quickly. So my male clients love the efficiency of the Personal Shopping service. In 2-3 hours they’re in and out with all purchases made and their wardrobe sorted until the next season.
Sally’s top tips: “Guys, don’t forget about your shoes!” and “Have some fun with colour” this season.
Mr Gift: What’s the key thing men should focus on when putting together an outfit for themselves?
Sally: Guys, don’t forget about your shoes! Shoes really do make or break an outfit. The most expensive suit can be ruined with the wrong shoes – an out-dated style, scuffed or dirty shoes, or just the wrong style for the outfit. Dress in clothing that flatters your frame. If you’re still wearing oversized shirts and baggy jeans, it’s time to update! Modern cuts of clothing flatter a man’s physique so much better than the shapeless, oversized styles of the 80s and 90s.
Mr Gift: What’s your top style tip for men this season?
Sally: Have some fun with colour. Try a coloured jean or chino instead of the usual blue denim this Spring/Summer. A coloured pant will still work with most men’s shirts, as a navy, light blue, red, grey, white or black shirt are most commonly found in their wardrobes. Avoid wearing coloured jeans with black shoes though; a brown or tan leather shoe is a better choice or otherwise a casual trainer for a relaxed look.
Mr Gift: What’s the best gift you have:
A) ever bought someone?
Sally: I bought my husband a vegetarian cooking course for Christmas.
B) ever received?
Sally: My engagement ring