How to build a successful website tip #14: Simplicity + Optimise

1. Simplicity is key

“There’s a popular saying that true creativity is making the complex simple – this is a saying that you should live by when you’re building a website. User experience is key when it comes to designing a website, if a user finds your website too stressful or complicated to use, they won’t stay around for long, they will leave, and look for something to satisfy their needs elsewhere. Keep your website simple, make it easy to navigate and easy for the user to find what they need.”

2. Optimise it for SEO

“A website is useless if nobody can find or access it. You need to ensure that your website appears on the search results pages of Google when people search for things relevant to your site. Optimise your site for the right keywords, and make sure it is technically sound to ensure that people are able to find it. It may take time before you get it to rank highly, but it is important that people are able to find it, so invest some resources in SEO when building a new site.”

Steve Pritchard is Digital Marketing Consultant at, a health insurance comparison site. Connect with Cuuver’s on twitter @cuuver

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