If you want to increase conversions and improve the usability of your website, ensure all forms are present at the top of your landing pages and feature a clear, concise call to action. Not only is a short form more likely to be filled out by web visitors, but a clear call to action doesn’t confuse visitors. They know what they are supposed to do, whether it’s filling out the form, calling your business, or clicking on a button to make a purchase.
This tip was kindly shared with us by Keri Lindenmuth from KDG, a leading provider of web design, custom software development for businesses, and small business IT support for over 17 years. Connect on Twitter: @kyledavidgroup or on Facebook.
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