My Favourite Quote: Jordan Wilkes, Stride

“Hell on earth would have been to meet the person you could have been” – Tony Robbins


I adore this quote because it preaches individual fulfillment. We all have different goals in life and we should strive to be the best version of ourselves. We should take those risks, start that new business or persevere with that project… because one would hate to meet someone in 20 years’ time and think ‘that could have been me’. It’s tempting fate in the best possible way!

Jordan is the founder of Stride – Australia’s leading ethical fashion store with over 75 local labels.

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